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We know the world has just come out of a pandemic which made the entire business world think of new ways to run it. Significantly it affected the direct, conventional marketing methods and there we saw the boom of social media marketing which is an inevitable section of digital marketing. Digital marketing has so many advantages over normal conventional marketing and the major one is that we can do it perfectly if we have a smartphone or laptop. Technology is so evolved and we have to make maximum use of it, especially in situations like this. We know even a kid uses a smartphone to make his/her studies and that’s the importance of digital marketing.
Nowadays we can see the influence of business through social media. Even though social media came to us so long before, the possibility of doing business through the same has become a trend only now. In digital marketing, the location, infrastructure, and area of the office actually never matter as the service is based on the internet. What matters are the efficiency of the team, making and proper implementation of marketing strategies, the quality of service to the clients, and the capability to make results. These are enough to become a brand among the social media marketing service providers and to acquire a large client base.
There are so many digital marketing agencies out there that provide the best internet marketing services through perfect planning and strategy making. The clients also are satisfied with each so-called digital marketing agency and they are also making a good profit out of it. However, it can be backfired if one agency is not giving proper service back to the customer, since the very existence of any best digital marketing company is purely based on its client base. If the service is satisfactory, we will get more clients through references only.
The world of digital marketing has so many strategies through which we can increase our product reach to maximum potential customers. SEO, SMM, Content Marketing, etc. are some of them. Search engines are the primary place to advertise your website/product/service and SEO has a key role in digital marketing to help the search engines. Here let’s have a brief on SEO services and their significance in digital marketing.
SEO is the commonly used short form for Search Engine Optimization. The role of SEO is simply to make a regular increase in the exposure of your company or product to potential customers through search engines. The statistics say that google owns more than 90% of the market, so automatically the SEO services also will be based on google search where you can find, crawl and index your website with the help of some commonly used search words known as the ‘keywords’.
There will be some existing keywords that made a good performance in search history and google put a price on them based on the number of searches made in the previous month. So we purchase it for similar products/websites but there is no guarantee that these keywords will do the same performance in the current month also. So an SEO analyst makes a strategy and makes wise use of all these keywords to generate the result. This is how generally an SEO works to make a particular site/product listed top of the search platform.
So, to increase the traffic to websites, or to increase the sale of your product you should make your website easily visible to customers and that’s why you have to invest in SEO since it’s their job to make your business get listed in the first page while somebody searching for a similar or exact product you are selling. They won’t come to your site or come to purchase you if your site is not on the first or second page of the search result.
When you focus more on SEO, that means you are making a way to get more visitors to your website. This will eventually increase your brand more familiar to the customers and that results in more purchases. So, a *best digital marketing company* should have a significant focus on SEO, since it is for brand awareness too.
The user experience is also an important factor while doing SEO for your site. According to Google, user experience is something that helps your site rank higher by the search engines. They always want the user to get standard and quality content and they give priority based on the same. So, an SEO service person should keep this in mind and have to take care of providing high-quality content while creating it.
Suppose people are searching for a particular product or service to purchase and our site is showing in first or second position, they always have this natural tendency not to go beyond that unless they are so quotient to go deep with the specification, budget, availability, service, etc. This will increase the sales naturally without calling, emailing, or any other marketing techniques. This is called sales from inbound leads and is possible via a perfect SEO only.
There are a few more things that affect the user to rely on your websites such as mobile friendliness and loading time. Everyone uses a smartphone now and they depend on it more than laptops or desktops. So it is very much important that your site should be mobile-friendly and an SEO person should take care of that. The site loading time is also equally important since people are always busy, and they cannot tolerate a slow-paced website. The content/animation are some factors in the site that determines the pace. So an SEO person has to focus on this and should keep the contents minimal, standard, and worthy. Avoiding irrelevant or unwanted content is also a responsible SEO service.
The content to be provided for SEO also has a significant role in the process. It should be short, crisp, creative, and free from plagiarism as well. Because quality content always makes the website/page a favourite to the users and helps to increase engagement, It’s an SEO analyst’s decision to make wise use of the same to do the job.
Now, SEO is of three types that help your website the perfect chance to improve its ranking on search engines and they are, online SEO, offline SEO, and technical SEO. All of them are equally important and a good SEO analyst must be efficient to handle all three at ease.
Online SEO involves finding the best suitable keywords for a particular site/product which given good results regularly in the previous months and purchasing those keywords. Then they should
implement those keywords in the contents on different pages of your site so that they will be listed top while searching.
Offline SEO involves the indirect activity that will increase the ranking of your website. It’s usually making backlinks, which is building a strong relationship with other websites, where we get a huge number of websites to link back to our website. Backlinks are simply the incoming links from other pages to your pages. For example, one website is listing a particular topic and there we can see some links related to the topic of discussion or the details of the particular product described in the topic which directs to another website. Such links are called backlinks and making those link really helps to rank our site on top of the search engines’ list.
Then technical SEO comes third as it involves checking and solving the technical factors that make our site get lower or higher in ranking such as the site speed, architecture of the particular website, data, mobile friendliness or user-friendliness, and site indexing, etc.
Let’s move to different SEO tools now. These tools really help to do SEO analysis and can be advisable in forming SEO strategy and implementation. There are free and paid SEO tools to make it possible.
Moz, SEMrush Ahrefs are some of the paid tools and commonly used free tools are google search console and google keyword planner. For paid tools, the headache of indexing might be lighter but the planning should be perfect.
Google search console helps to monitor the number of indexed pages, and security issues if any, and make your page rank higher.
Google keyword planner as the name indicates, is to find the suitable keywords to target in your website content.
In the digital marketing industry, SEO services are highly paid jobs as he/she is solely responsible for the ranking of a particular website or page they are managing since it’s the best way to increase inbound sales and brand awareness. The strategies they implement really influence the performance of our website or page on the world wide web. So, SEO service as a whole determines the performance and future of a website/product which means using the internet/social media to make maximum sales. Thus it’s important to have someone capable to do the job as he/she can be responsible for the performance whether it’s trailing or rising.
Team DMC is the best digital marketing agency https://www.teamdmc.in/ in Kottayam that mainly focuses on internet marketing services, social media marketing, SEO services, web, and app development, event and photography, etc. We are running strongly among the competitors in the industry with a strong happy-client base, and a highly creative as well as efficient team that does all the planning makes good strategies, and implements it successfully to make it possible. We always welcome good talents to join hands with us and in the front line to give appreciation to the achievers in our team.
